Newly admitted University of Virginia students received this mailpiece as part of the school’s mission to highlight the “people behind the numbers.” UVA is honored to be recognized in many national rankings, but the people who make those rankings possible are the real story. The university is full of students, faculty, and staff who care deeply about each other and build communities around academics, activities, and identities. This piece highlighted those unique and caring communities in an effort to introduce newly admitted students to the spirit and culture of the University.
