Devin Goebel at The Rabbit hOle in North Kansas City, MO is responsible for creating some of the printed merchandise sold at Lucky Rabbit Books, the museum’s bookstore. He’s very particular about his paper choice. Printed letterpress on Cougar, the poster, postcards and bookmarks shown here are part of the marketing used to promote The Rabbit hOle’s mission of celebrating children’s literature. The museum’s print shop is outfitted with its own letterpress, screen printer, Risograph, and more, making it crucial that their paper choice can handle everything from journals to stationary without compromising on beauty. According to Goebel, “Choosing paper is always based on how it’s going to print on our equipment and how it’s going to feel in the hand.” Fortunately, they chose Cougar.