Golisano Children’s Hospital in Rochester, NY challenged Dixon Schwabl + Company to create a thought-provoking piece inviting 1,500 potential guests to their annual fundraiser. They accepted the challenge – and the result was a captivating Wizard of Oz-themed invitation.
The die-cut invitation was printed on Cougar® 80 lb. cover and included a reply card and a select auction package insert. It was inserted into a black envelope with a mail label and mailed to 1,500 invitees.
This year’s event raised money for the creation of a new mobile medical clinic, which will improve access to healthcare for children who experience barriers to receiving care. Over 600 attendees were welcomed into the Land of Oz and $ 2.5 million dollars were raised.
When it comes to fundraising, print marketing continues to make an impact. Printed materials help create trustworthiness and can leave a positive impression on recipients. This stunning piece is a true testament of this – from the artful design to the incredible printing – this invitation is a showstopper.
