High Jewellery Collection – Birks Group

The Gutenberg Gala is an annual competition that highlights the talent, creativity and know-how of artists in Canada. This contest is unique in that judges look not only at the design but also at the production process, lending an added level of prestige to their awards. Categories range from magazines to labels and everything in between, but we’re highlighting a specific piece today. Enter: the Birks Group, one of Canada’s diamond and fine jewelry leaders.

Printed on Cougar® by Montroy, a Montreal-based printer, this piece is intended to reflect the High Jewelry collection from Birks: simple, refined, majestic, and high-end. Like a box, the cover is printed on a large format press with 16 passes of white LED ink. This allowed Montroy to create an extremely precise relief image, providing more detailed results than a traditional emboss. The white ink also forms a different, rougher texture to the touch than the interior leaflet, which was printed using a 4C process on 110 lb. Cougar cover. As a result, the photos have a warmer, more subdued effect as compared to the rest of the piece. Finally, the leaflet, representing this magnificent collection, was glued between cover 3 and cover 4, which were doubled for the occasion and like a diamond, the result is brilliant!