BRIAR + CO. was created as a performance jewelry line designed for real-life moments. Instead of focusing on close-up shots of jewelry on models, Art Director Seann Dwyer and Creative Director Nate Fraley chose to showcase women in active situations, where the jewelry naturally fits into their everyday lives. The lookbook’s cover features a woman on the beach in a scene where the jewelry isn’t immediately visible, while the inside of the booklet highlights four key selling points of the collection—water-resistant, tarnish-resistant, hypoallergenic, and 24/7 wear—ensuring each product feature stands out as you flip through.
To complement the jewelry, the creative team intentionally mixed paper types and chose Cougar for the inside pages. This decision ensures the focus remains on the jewelry without any distractions from glossy finishes, giving the booklet a sophisticated, high-end feel. To further help the piece stand out, a horizontal layout was utilized and the front cover features both a subtle die cut and a supple soft touch varnish.
Printing: Interior Text pages printed 4/4
Bindery: Gold matte foil: 2 x 1 on outside cover. 3 x 1 Page 3 of text
Diecut cover, score, fold, stitch on 5″ side, close flap w/ 1/2″ white hook/loop
