Sometimes it feels like just when we all figured out the “marketing to Millennials” thing, Gen Z came along. Digitally savvy and culturally diverse, Generation Z views life through a unique perspective formed by their nostalgia for the pre-digital age of their childhood and a near-constant access to technology in their adolescence.
Marketing to Gen Z
While their numbers may be smaller than those of Baby Boomers or Millennials, Gen Z has buying power that is paired with a desire for authenticity and connection. If you want your marketing efforts to be taken seriously by this audience, you may need to rethink your communication style. Click below for our Gen Z Attitudes Toward Paper download.
For the full story on Gen Z’s attitudes toward paper, download the Spring & Summer 2024 edition of Paper Matters magazine.
